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- The difference between quantitative vs. qualitative research
- Qualitative vs. quantitative research
- The relationship between qualitative and quantitative research: Lessons from feminist psychology
Published on April 12, by Raimo Streefkerk.
Once you get started with human behavior research you soon find yourself running into the question of whether your research project is qualitative or quantitative in nature. There are inherent differences between qualitative and quantitative research methods, although their objectives and applications overlap in many ways. Qualitative research is considered to be particularly suitable for exploratory research e. It is primarily used to discover and gain an in-depth understanding of individual experiences, thoughts, opinions, and trends, and to dig deeper into the problem at hand. The data collection toolkit of a qualitative researcher is quite versatile, ranging from completely unstructured to semi-structured techniques.
The difference between quantitative vs. qualitative research
Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings. Both are important for gaining different kinds of knowledge. Qualitative research Qualitative research is expressed in words.
It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood. Common qualitative methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.
Table of contents The differences between quantitative and qualitative research Data collection methods When to use qualitative vs.
Quantitative and qualitative research use different research methods to collect and analyze data, and they allow you to answer different kinds of research questions. Quantitative and qualitative data can be collected using various methods. It is important to use a data collection method that will help answer your research question s.
Many data collection methods can be either qualitative or quantitative. For example, in surveys, observations or case studies , your data can be represented as numbers e. Scribbr editors not only correct grammar and spelling mistakes, but also strengthen your writing by making sure your paper is free of vague language, redundant words and awkward phrasing.
See editing example. For most research topics you can choose a qualitative, quantitative or mixed methods approach. Based on the answers you get you can ask follow-up questions to clarify things. You transcribe all interviews using transcription software and try to find commonalities and patterns. You conduct interviews to find out how satisfied students are with their studies.
Through open-ended questions you learn things you never thought about before and gain new insights. Later, you use a survey to test these insights on a larger scale. The method of analysis differs for each type of data. Quantitative data is based on numbers. Simple math or more advanced statistical analysis is used to discover commonalities or patterns in the data.
The results are often reported in graphs and tables. Qualitative data is more difficult to analyze than quantitative data. It consists of text, images or videos instead of numbers. Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth. In mixed-methods research, you use both qualitative and quantitative data collection and analysis methods to answer your research question.
The research methods you use depend on the type of data you need to answer your research question. Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations. There are various approaches to qualitative data analysis , but they all share five steps in common:.
The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis.
Thanks for reading! Hope you found this article helpful. Have a language expert improve your writing. Check your paper for plagiarism in 10 minutes. Do the check. Generate your APA citations for free! APA Citation Generator. Home Knowledge Base Methodology Qualitative vs. Qualitative vs. Quantitative research Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions. This type of research can be used to establish generalizable facts about a topic.
What can proofreading do for your paper? What is mixed-methods research? How do I decide which research methods to use? If you want to measure something or test a hypothesis , use quantitative methods. If you want to explore ideas, thoughts and meanings, use qualitative methods. If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data. If you want to establish cause-and-effect relationships between variables , use experimental methods.
If you want to understand the characteristics of a research subject, use descriptive methods. What is data collection? How do you analyze qualitative data? There are various approaches to qualitative data analysis , but they all share five steps in common: Prepare and organize your data. Review and explore your data.
Develop a data coding system. Assign codes to the data. Identify recurring themes. Is this article helpful? Raimo Streefkerk Raimo is an expert in explaining plagiarism and citing sources. He has been writing helpful articles since and is continuously improving Scribbr's Citation Generators. Other students also liked.
An introduction to quantitative research Quantitative research means collecting and analyzing numerical data to describe characteristics, find correlations, or test hypotheses. An introduction to qualitative research Qualitative research involves collecting and analyzing non-numerical data to understand concepts, opinions or experiences.
A step-by-step guide to data collection Data collection is the systematic process of gathering observations or measurements in research. It can be qualitative or quantitative. Still have questions? Please click the checkbox on the left to verify that you are a not a bot. What is your plagiarism score? Scribbr Plagiarism Checker. Analyzed through math and statistical analysis.
Qualitative vs. quantitative research
Learn the differences between qualitative data and quantitative data. Quantitative and qualitative research are complementary methods that you can combine in your surveys to get results that are both wide-reaching and deep. Simply put, quantitative data gets you the numbers to prove the broad general points of your research. Qualitative data brings you the details and the depth to understand their full implications. Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive. It uses a grounded theory method that relies on data collection that is systematically analyzed.
Researchers often have issues choosing which research method to go with: quantitative or qualitative research methods? Many incorrectly think the two terms can be used interchangeably. Qualitative research is regarded as exploratory and is used to uncover trends in thoughts and opinions, while quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. At the end of this article, you will understand why you should consider using quantitative research instead of qualitative method in your research surveys. Qualitative research is a process of real-life inquiry that aims to understand social phenomena.
The purpose of the quantitative research is to examine the relationship between variables, such as the dependent, independent variables, and.
The relationship between qualitative and quantitative research: Lessons from feminist psychology
Learning Skills:. Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day. Which you choose will depend on your research questions, your underlying philosophy of research, and your preferences and skills.
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By Saul McLeod , updated Jump to Quantitative Research Data. Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language.
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